Experience Economy

Experience Economy

performance-economy

The Experience Economy is a new economic era in which all organizations take to orchestrate memorable events to create beyond customer experiences for their customers/members. This plays a crucial role in surviving and achieving a competitive advantage within industry. This practical workshop looks at roles that staff play in what the Performing Arts and Sports Arenas have understood for years; the staff (characters) perform to their best on stage (the company) for their audience (the customers).

Value-adding economy

  • Your company’s strategy – overview
  • Customer contact:
    – The nature of human experience
    – The process of creating meaning
    – The characteristics of meaningful experiences
    – The starting points in bringing about meaningful experiences
    – The design principles of meaningful experiences
    – The stages in designing and developing meaningful experiences
    – Processes and tools
  • The transformative experience
  • Process and tools
    – Real-world rules
    – Real-time actions
    – Applications of knowledge
  • Communication in the 21st Century
    – Connecting with customers on an emotional level
    – The importance of sustained behavioural consistency
  • Applying value-add in the economy
  • Facing and reviewing competition
  • Execution of the performance